3. Write for the Web. Writing email marketing copy is similar to writing web copy. That means it’s important to: Follow a logical structure. Keep paragraphs short. Include one main idea per paragraph. Feel free to use bullets and subheadings to break up

The psychology behind writing an effective email title to spark interest is that this part of your email copy must grab your email list member in a way that leaves a nagging question in their mind. If they want to know what will make their friends jealous

If the copy of your next campaign is jargon-free, targeted at a single audience, and focused on a single goal, then you’ve successfully written email copy that sells. So try some of these tactics on your next email campaign and see how it changes your e