Pure Auburn Hair Color Tutorial | Wella Professionals

Movement with this step by step video, featuring Illuminated Colors Movement Artist Briana Cisneros.

Pure Auburn is inspired by textures and tones from nature, like earthy brunettes to aged coppers. The most wearable of all reds sits within the Auburn spectrum.

Designed to seduce your clients to explore the look that will leave them confident and energized. The new shades all benefit from a warm golden or copper undertone that can add distinction to any rich shades. Adaptable to any depth and intensity.

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Step-by-step
Step 1: Section the hair.
Step 2: Mix Formula A: 20g 8/43 Koleston Perfect + 20g Welloxon 9%
Step 3: Mix Formula B: 20g 5/43 Koleston Perfect + 20g Welloxon 6%
Step 4: Mix Formula C: Multi Blonde Powder + 6% Welloxon
Step 5: Layer the 3 formulas to create the multi-dimensional effect. Repeat on the other side.
Step 6: Backcomb every third section for a soft regrowth.
Step 7: For the top section, work in a herringbone pattern, from the crown towards the front.
Step 8: Use formula C to place more lightness around the face.
Step 9: Develop for 30 mins.
Step 10: Rinse and condition with Blondor Blonde Seal and Care
Step 11: Apply glossing all over the hair for rich color and shine, by mixing 99/44 Koleston Perfect+ 1,9% Welloxon and Invigo Color service. Develop for 5-10 mins.
Step 12: For flexible hold finish use EIMI Mistify Me Light
Products shown in video

Blondor: wella.com/professional/en-EN/products/color-inf…

Koleston Perfect: wella.com/professional/en-EN/products/color-inf…

Welloxon Perfect - wella.com/professional/en-EN/products/color- information/welloxon_perfect#/?_k=dn8xzm

Blondor Blonde Seal and Care: wella.com/professional/en-EN/product/blondor/bl…

Invigo Color Service: wella.com/professional/en-EN/products/care-info…

EIMI Mistify Me Light: wella.com/professional/en-EN/products/eimi-info…
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