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How to avoid a PR disaster | FT Business

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How to avoid a PR disaster | FT Business

3,113 views October 31, 2014 4:14

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The horsemeat scandal earlier this year drew corporations from Tesco to Burger King into a consumer furore. But with fast-moving social media, what should a company do when embroiled in a PR disaster? Maija Palmer, social media journalist, reports

► FT Business: bit.ly/1KUK08s

► FT World News: bit.ly/1Exp0iJ

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Financial Times published this 4:14 video tutorial on October 31, 2014. It has been watched 3,113 times on YouTube.

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4:14
Published
October 31, 2014
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3,113
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