How to make a good country | Simon Anholt | TEDxAcademy

This talk was given at a local TEDx event, produced independently of the TED Conferences. Simon Anholt, founder of Good Country and the Good Country Index, answers the question, "How to make a good country?"

Simon Anholt is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries.

Simon Anholt has been appointed Honorary Professor in Political Science at the University of East Anglia.

He is the author of the book, Another One Bites The Grass, and of "Brand New Justice" covering the role of brands in economic development, first published in 2003.

He is also the founder of Good Country and the Good Country Index.

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