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How to Calculate Your Cost to Acquire a Customer and Lifetime Value

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How to Calculate Your Cost to Acquire a Customer and Lifetime Value

719 views October 25, 2017 4:11

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ChannelJason Case

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In today’s video I show you an easy formula to calculate your cost to acquire a customer / cost per acquisition and Lifetime Value of your customers. If you would like to take a deeper dive into growth strategies for your company or ways to improve your business systems, you can schedule a free consultation with me here: scheduleyou.in/GrSZe2gaRF

About this tutorial

Jason Case published this 4:11 video tutorial on October 25, 2017. It has been watched 719 times on YouTube.

Channel: Jason Case
Category: People & Blogs
Duration: 4:11
Published: October 25, 2017
Views: 719
Likes: 14

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Further reading

Calculating customer lifetime value & cost of acquisition ... bdc.ca
A couple of other very important numbers sometimes get lost in the shuffle. They’re the lifetime value (LTV) and cost of acquisition (CAC) of a customer. Simply put, you need to know how much value a customer brings to…
How to Calculate Customer Lifetime Value (CLV) and What It ... propellercrm.com
Without measuring CLV, a business might be spending too much to acquire customers whose lifetime value simply isn’t worth the cost. Once you’ve identified your most valuable group of customers, you can focus on providin…
Customer Acquisition Cost (CAC) vs. Customer Lifetime Value ... wordstream.com
Customer acquisition cost (CAC) and customer lifetime value (CLV) are two distinct yet equally pivotal metrics. Let’s discuss why they’re important, how they differ, how they’re related, and how you can calculate each.…

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