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How to Create a Powerful Vision for Change

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How to Create a Powerful Vision for Change

78,214 views November 2, 2012 4:34

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ChannelDr. John Kotter

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If you are part of an organization that is trying to drive a large change, whether that's implementing a new IT system or moving to a new go-to-market strategy, you need to have a change vision. This is a picture for people of what the organization will look like after they have made significant changes, and it also shows them the opportunities they can take advantage of once they do that. It serves to motivate people, and it's essential to any successful change you're trying to make.

About this tutorial

Dr. John Kotter published this 4:34 video tutorial on November 2, 2012. It has been watched 78,214 times on YouTube.

Duration
4:34
Published
November 2, 2012
Views
78,214
Likes
275

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