How to Create Good Customer Service

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National Customer Service Week is coming up the first week in October. This is a time to appreciate employees for doing a great job taking care of customers. There are many ways companies are celebrating. Everything from an employee appreciation event, like a lunch or dinner, to fun games that are about team building and comradery. And, of course, there is showing some love and appreciation to your customers.

This year I want to take a different approach. While thinking about what to share with our subscribers on this important “holiday,” I remembered a question that was asked in a recent interview. “What makes good customer service?” Normally I would say attentive people, knowledgeable employees, great attitudes, strong relationship-building skills, and a desire to serve. While all that – and more – can create good customer service, there is an even bigger answer.

We cannot determine if we give good customer service. Only our customers can. In other words, it is our customers’ perceptions that determine if we’ve provided good or bad customer service. The customer acts as the judge and jury. As a business, we can only hope that our efforts are in line with our customers’ expectations. And, only our customers will determine if we have met or exceeded them.

Good customer service starts on the inside with the company’s culture. I’ve preached this before. Leadership must create a customer service vision that every employee can relate to. It must be concise, simple and easy to remember. I call it the service “mantra.” It must be trained to – not just once, but continuously. Remember, training isn’t something you did. It’s something you do.

Every employee must do their part. Once they understand the vision and are properly trained, they must manage every interaction they have with their customers for an optimal experience. The secret to making it optimal is within reach of anyone or any company. Just make the experience better than average. Just a little. That may sound easy, but what makes it a little more difficult is that it must be all the time. In other words, the customer can count on it. A consistent and predictable experience, that is better than average, is what makes for good customer service.

So, for this year’s National Customer Service Week, take some time to talk about your service vision. If you don’t yet have one, this is a good time to start the process of creating one. Take this week to tweak the service. Talk about it. Practice it. Get feedback about it. And, make sure you’re not just meeting, but exceeding your customers’ expectations, if even ever so slightly. Your customers will tell you if you are. And, that’s how you’ll know if you are delivering “good” – even amazing – customer service!


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ShepTV is another Shepard Presentation (www.ShepTV.com)

This video will answer the following questions:
1. What makes for good customer service?
2. How can I increase customer satisfaction?
3. What can I do for Customer Service Week?
4. What is the key to better customer service?