How to Crush it on Twitter: David Perell and Matthew Kobach Workshop

David Perell runs a writing school called Write of Passage. Matthew Kobach is the Director of Social Media for the New York Stock Exchange.

David's Twitter: twitter.com/david_perell
Matthew's Twitter: twitter.com/mkobach

In this 100 minute workshop, Matthew Kobach (Director of Social Media for the New York Stock Exchange) and I present our techniques for success on Twitter.

We discuss:
How to curate your Twitter feed to maximize influence and inspiration
What formats and content make quality Tweets
How to be a good citizen of Twitter
How to find your niche and use data to cultivate an audience
How to use Twitter to become a “lighthouse for like-minded people”
Q+A

0:00 Backstory of what happened
1:57 What Matthew does for work
3:01 Introducing the panelists
3:25 Will course manager for write of passage introduces himself
5:13 Ana alumni of write of passage
7:56 David starts his presentation. Starts with 3 quotes
from Bill Gurley, and Alisson Allen.
10:20 Why VC's are successful (they are contrarian enough to give insight without being abrasive).
11:35 Writing good tweets has 4 things in common - checklist is Compression, No Spam, Simplicity and Novelty.
16:39 Curate your feed
21:47 Your Twitter presence
28:34 Matthew talks about having a test account and testing format and content.
44:32 Matthew shares his presentation on Twitter
1:13:17 Q and A starts
1:13:30 David talks about perfectionist paralysis.
1:15:56 Scheduling Tweets.
1:16:59 How much is too much tweeting?
1:18:06 How do you get stuff done all day with tweeting
1:20:20 If you were starting from 0 or starting from scratch advice?
1:29:08 Hashtags on Twitter.
1:29:29 Sharing your stuff without being too self-promotional.
1:31:50 engaging and replies vs your own articles and tweets.
1:33:05 Lists or following directly?
1:35:03 Question about profile pictures/display pictures.
1:37:48 What's with Matthew changing his name with brands?

This workshop has a mix of practical ideas as well as philosophical principles to enhance your Twitter presence whether you have one hundred followers or one million.

Learn More About David:
Write of Passage: writeofpassage.school/
Read David's Essays: perell.com/blog
David's Twitter account: twitter.com/david_perell
David's Online Workshops: perell.com/writing-workshops
David Twitter Email Course: ageofleverage.com/twitter
David's Online Writing Email Course: ageofleverage.com/course