How To Generate Leads And Appointments Using Facebook Ads

This is a strategy on how to generate appointments for your business using Facebook Ads. So far, we're generating appointments for about $20.

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Normally, I will generate leads up front using the Facebook Lead Ad Form and then immediately send the new lead to a pre-qualification survey to answer a few questions before sending them to book an appointment.

However, I decided to change up the strategy a little bit to see if I could lower appointment costs by asking the questions right on the appointment calendar.

So instead of an extra page/step of going through the survey, the questions are simple multiple choice questions that they have to answer in order to book the appointment.

For the Facebook Ad campaign, we're offering a free Client Referral guide where we teach salon owners how to get more referrals from their clientele.

Immediately after requesting the guide, as well as in our follow-up, they are prompted to schedule their free Client Referral System strategy call.

So far, about 10% of the up front leads are booking appointments, which is not that bad in my opinion!

Half of them have showed up for the call so far and client feedback has been very good regarding the quality of the conversations.

This Facebook Lead Ad appointment strategy is definitely something I'll be testing in other campaigns and industries.

Main Leads For Locals Website: leadsforlocals.net