How To Guarantee Client Results | Digital Agency Sales Training

Do you know how to handle a client who wants a guarantee?

Do you even offer a guarantee?

In this video, I share how to do a shared-risk guarantee for clients so that you aren't taking on all the risk of a client project--especially if you're not getting paid enough for the risk.

I was reminded of this topic by a recent Instagram post by Michael Janda (@MoreJanda). He says don't guarantee your work. The only guarantees are death and taxes. Michael posts a lot of great content on IG so you should definitely follow him, but this is one that I don't agree with.

Well, I do try to stay away from guarantees most of the time, but many of us have de facto guarantees where we will "make things right" if something goes wrong. BUT...if you don't tell the world you do this, then you have all the risk of a guarantee without any of the added power to your marketing and sales.

You have to learn what you can and can't guarantee in your work. You can guarantee design results, guarantee client satisfaction, or even guarantee return on investment IF you are in control of the metrics that will measure these results.

Watch this video and find out what I recommend if a client wants a guarantee from you.

Check out Michael's post to get all the details:
instagram.com/p/B3FJ7rPgBM4/