How to Journey Map on the right detail level?

One of the most challenging things when creating a #CustomerJourneyMap is to get the detail level right.

When you're mapping on a too high level you won't get any actionable insights and... when your map is too detailed you'll quickly get lost in all the data.

So we got a question from Erik through the #ThePerfectMap course on you can make sure that you're mapping on the right level.

In this video Daniel Ewerman shows a really practical framework that you can use as a guide to answer this question.

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