How to Market Your Business Locally @MikeMarko1

How to Market Your Business Locally
ARTICLE: mikemarko.com/how-promote-your-business-pervasi…

Mike Marko - mikemarko.com

Description
00:00 Hi, I'm Mike Marko. Are you looking to learn how to market your business locally? Well, I have a Pervasive PresenceTM system that actually helps people implement proper online marketing strategies for promoting yourself locally and getting results.

00:13 What typically happens is, without a system like this, what happens is people jump into higher core marketing online. And without having the foundation in place, and they end up knocking results or they end up wasting a lot of money. It's...the analogy would be like having a Ferrari. Jumping into a Ferrari that's in park and jamming into fifth gear and expecting to have results. At best, you won't cause any damage.

00:35 So, the Pervasive PresenceTM, how it works is really setting up the actual foundation in place before we actually start building up and becoming like the Pepsi in your marketplace.

00:45 So how it works is, in First Gear, is making sure your website is set up properly. A lot of people mess that up and they miss key elements. Sometimes little tweaks, they'd actually get the best out of their website. And that includes having it optimized for mobile responsiveness properly. And then also that’s having your local SEO. Local SEO, Google Business, Google Maps, having all that stuff in place and properly optimized to start, can be like that foundation, so you can build upon it.

01:11 Once that's in place, you can look at second gear. Second Gear is typically going to be like AdWords, where you start using paying-per-click and driving traffic to your website based on people looking for your particular services. But that is not it. That's where a lot of people miss out, is on the actual retargeting side of things, which is the most important part of AdWords. If you can spend all this effort on advertising, driving people to your website, you want to make sure you have that follow-up. And you're always going to be pervasively present to that, and relevant, to that target audience by using Google AdWords and retargeting.

01:43 Okay, now you have that in place, then you can look at Third Gear, which is actually looking at your social media marketing and using paid ads. Say for instance, we're using Facebook, and I do not recommend people using paid advertisement on social media until they actually have that foundation of first and second gear in place. Otherwise, what ends up happening is you end up spending a lot of extra money and you're not getting the same effect, the same return on your investment as you could have if you did not have that foundation put in place properly.

02:09 So, if you want to learn more about the Pervasive PresenceTM and how you can get more local customers, be sure to click the link and it will take you to a blog post where I go into a lot of this, into a lot more detail. Okay, well, thank you very much and have an amazing day. Bye bye.

Contact me if you have questions:
Twitter: twitter.com/IMConsultServ
Skype: r.mike.marko
Facebook: facebook.com/IMConsultantServices/
Phone: (513) 580-4598

MikeMarko.com
IMConsultantServices.com

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Video: Mike Marko - How to Market Your Business Locally