How to Maximize Email Deliverability & Land in the Primary Tab

Guillaume explains why you should pay special attention to your email reputation and email deliverability. This is how you'll position your cold emails in the primary tab, and avoid spam and promotion folders.

Need cold email templates?
lemlist.com/cold-email-templates/hub

This video is the first in a 9 part series on cold email tips to boost your reply rate.

We're gonna keep things simple and sweet, so that you can quickly understand all the factors that are in play if you're cold-emailing.

You can watch the rest of the series here:

Tip #1: How to identify your ideal customer profile
youtu.be/tqn0moVqVdM

Tip #2: How to find anyone's email address
youtu.be/mIJnLUoUot0

Tip #3: Why it's important to verify emails and keep your bounce rate low
youtu.be/f6GNXVNg45s

Tip #4: YOU'RE WATCHING NOW

Tip #5: How to increase your open rate
youtu.be/4w5032UtyJY

Tip #6: Personalize your cold emails
youtu.be/bJMoNssPFuQ

Tip #7: Custom images in cold emails at scale
youtu.be/rVYL-tcX_XY

Tip #8: Call-to-actions in email outreach
youtu.be/dtOqIqW2rfc

Tip #9: How to get 3x replies
youtu.be/ul94WVgKeJ8

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