How to Stand Out Online with Laura Amenta

How to stand out with your online presence in 2020 💫

As part of our series of #IWD2020 Female Career Rebel videos, we speak with Laura Amenta, the founder of Palms Up Club

Laura is on a mission to bring her technological knowledge into the world of wellness and wellbeing.

Let’s dive in with Laura’s six top tips to improving your online presence in 2020, and check out the video for all the in-depth knowledge!
-
🙅🏼‍♀️ Don’t try to speak to everyone: Remember the saying “specific is terrific”
-
😯 Nobody cares about your business: The human attention span is at its lowest
-
🎨 Stand out with a strong and consistent brand: There are amazing, free tools to allow you to DIY your brand so that it’s consistent
-
🔍 It’s time to change your mindset about SEO: You have to provide users with an amazing experience
-
👑 Content is queen: Keep it simple, but consistent with real value and relevancy
-
⭐️ Aim for quality, not quantity on social media: Nano-influencers are increasingly popular