How to Understand and Beat Competitors?! | Ayat Shukairy, The Queen of Conversion Rate Optimization

Whether you’re just starting out a new venture, or have a deeply rooted business, it is necessary to understand your competition - both direct and indirect competitors.

Your direct competitors are targeting the same job-to-be-done with the same solution as you. Your indirect competitors offer services that are widely different from yours, but they are solving your customer problems in a different way.

In this webinar, the Conversion Optimization Queen, Ayat Shukairy, will show you how to use the Jobs-To-Be-Done framework to unearth the true motivations that persuade a customer to buy from you or competitors.

She will also teach you how to understand indirect competitors and how to innovate to compete within the space.