How to Advertise on the TV - Pros and Cons (Part 3/5)

Learn how to advertise on the Television in this Part 3 in a series of 5 videos!

0:00-0:54. Intro.
0:54-1:05. 2 Different TV Networks.
1:06-1:50. 1. "Broadcast Network."
1:51-3:03. 2. "Cable Network."
3:04-3:40. 6 Methods of TV Advertising.
3:41-4:07. 1. "Spot Advertising."
4:08-4:33. 2. "Overlay Advertising."
4:34-5:11. 3. "Promotional Advertising."
5:12-5:40. 4. "TV Guide Channel Advertising."
5:41-6:01. 5. "Community Channel Advertising."
6:02-6:46. 6. "Infomercial."
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10 Price Affecting Factors
6:52-7:22. 1. "Ad Production."
7:23-9:28. Cost Examples.
9:29-10:34. 2. "Length."
10:35-11:11. 3. "Network Rating."
11:12-11:35. More Cost Examples.
11:36-13:49. 4. "Geographical Reach."
13:50-15:31. 5. "Daypart."
15:32-16:14. 6. "Days of the Week."
16:15-16:52. 7. "Competitions."
16:53-18:01. 8. "Frequency vs Reach."
18:02-18:14. 9. "Frequency Discount."
18:15-18:52. 10. "Negotiation."
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Additional Costs:
19:06-19:56. 1. "Vanity URL."
19:57-20:16. 2. "Call Tracking Number."
20:17-20:38. Other forms of advertising.
20:39-24:26. Comcast Spotlight TV Ad Planner.
24:27-24:37. Digital Advertising.
24:38-24:56. Lead Time.
24:57-25:16. Remnant Space Advertising.
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Pros and Cons:
25:17-26:34. Future of TV Advertising.
26:35-28:15. Television Pros.
28:16-29:26. Television Cons.

Beverly Boys Production (commercial examples):

beverlyboy.com/tv-commercial-production/how-muc…

Comcast TV Ad Planner:

tvadplanner.com/campaign/build-campaign

Demographics for Cable TV:

nationalmediaspots.com/network-demographics.php

Find local broadcast networks:

capitolmediasolutions.com/blog/tv-advertising-f…

Find local cable providers:

cabletv.com/

Comcast Zone Location:

comcastspotlight.com/markets

Broadcast DMA:

lyonspr.com/latest-nielsen-dma-rankings/



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