How to Build Instant Trust on Your Website

How do you build the know, like, and trust factor on your website? Today's video is going to show you how certain elements on your website can do that.

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Let's start with the knowing. Now, this kind of knowing that we're trying to achieve is not just surface knowledge where people have seen your name, maybe your logo. This kind of reminds me of ... I follow several hundred people on Instagram, and there are some that I talk to on a weekly basis, some even daily, and there are some that I follow that I don't ever talk to. I don't even know their name. I don't know their business. I see their posts, I see their stories, but I'm like, "What do they do again?"

When it comes to creating this level of knowing on your website specifically, this is where content comes into play. This content needs to be clear on who you're talking to. You need to identify your target market, your ideal client, and talk specifically to them.

Your content also needs to position and prove yourself as an authority in your industry. You need to give strong evidence. You need to have a strong opinion. You need to research, and ask questions, and dig deep to really provide value to your audience.

Now, moving on to the liking part of you, I want to preface this with not everyone's going to like you. Not everyone in your ideal target market is going to like you. Hopefully we already know this because it's the internet. Not everyone's going to like us.

When it comes to creating that likability on your website, we literally need to see you. We need to see pictures of you. I know a lot of you don't like having your pictures taken. I get it. It's not fun. It doesn't have to be pictures of you all over your websites. You don't have to be plastered across every page, but at least I have one picture at the very, very bare minimum, if not maybe two or three. It can just be small pictures. You don't have to have your face on the main banner at the top of every page. That's fine. And again, we want to hear and see your personality either in those pictures or in your copy. Some people choose to have 10 fun facts on their about page. This is an easy way to really connect with people, show them your personal side.

And another great way, going back to content, is to share case studies. Showing people how you work with your clients, what you focus on, your approach, that's going to help them connect with your work and with you. They're going to say, "Oh my gosh. Amy has such a great approach. I have seen this breakdown in her case study with a past client, and I love that approach, how she does the check-ins every single morning," or whatever it is that hopefully really, really resonates with that reader.

And last, but certainly not least, we have the trust factor. Obviously, this is super important because we want people to trust us so they feel comfortable paying us because that's how we have a business. People pay us. This is probably the hardest one because it's harder to build that trust virtually just because there's something different about meeting someone in person and building that trust and relationships. You want to make sure you're not disappointing people. If you say you're going to send an email every day, then send an email every day. That is super simple and basic, but it's important. Even just those minor details will matter.

Building trust through your website is going to happen through testimonials. Now, this can also happen through those case studies we just talked about, but testimonials are going to be so powerful. People want to know that you've worked with other people and those people got results. Now again, I know privacy and confidentiality can be tricky in the health and wellness world, so with testimonials know that you do not have to include pictures, but you can, and you don't have to use their full name. You can just say Amy. You don't have to put her last name or you can change names. I recently had a client who made up names for each of the clients just so there was no chance of anybody knowing who it was.

This might also be a great time to get a website analysis: jesscreatives.com/review. This is a quick service that I provide to my clients where I comb through your entire website and you get specific recommendations on design, copy, layout, and SEO. This is usually a three- to four-page PDF, and this is single space PDF, with these specific recommendations that help you fine-tune your website and help it be more strategic in reaching your goals.

#KnowLikeTrust #WebsiteStrategy
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