How to Choose the Right Keywords for SEO [2020]

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Find the right keywords for your blog content and your web copy with these simple tips for choosing the right keywords for SEO — don't forget to get your free website review @ exposureninja.com/ryt/review/

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Keywords, or search queries (the phrases people search for), are one of the key aspects of Search Engine Optimisation (SEO). To rank for keywords which are important for your business you will need to choose the right keywords for your content and optimise your content for them.

In this video we cover:

- Understanding your buyer's intent
- How to plan your typical buyer's journey
- How to analyse your competition
- How to choose the best content format for each keyword
- How to map your keywords to your important pages

00:00 What Are Keywords?
00:56 What We're Going To Cover
01:17 What Are The Types of Keyword?
02:28 Are Keywords Still Important?
05:01 Common Keyword Misconceptions
06:45 What Are The Types of Keywords You Should Target?
08:46 The Keyword Research Process
09:47 Step 1 - Brainstorming
15:56 Step 2 - Expand Your List with Tools
18:46 Step 3 - Crunch The Numbers

For more detail on how to choose the right keywords, check our quick guide:
exposureninja.com/training/guides/choose-right-…

🔗 RESOURCES MENTIONED 🔗

Keyword Research Spreadsheet: bit.ly/keywurdz
Free SEMrush Trial: thankyouninjas.com

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Exposure Ninja is a multi-year Global Search Award-winning search marketing agency, specialising in search-driven lead generation for B2B and B2C brands.

We launched the world's first AI Search Optimisation service in 2023, and we've been delivering high-ROI SEO and Paid Media since 2012. We turn brands into industry leaders in search. Proudly B Corp Certified.

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