How to Get Started in Online Advertising

Have you thought about using online advertising channels to attract more customers to your business, but you don’t know where to start? In this Masterclass, Jonathan Fichman, Namecheap’s Director of Paid Advertising, will help you determine whether online advertising is right for your business, and if so, how to focus your efforts. In addition, Jonathan will provide you with some tips, tricks, and recommended further reading to help guide you in your further learning.

After watching this lesson, you will know the basics of online advertising, how to define the right audience for your ads, how to spend advertising money effectively, how to choose ad platforms and much more!

Before you get started with online advertising, you need to know how to avoid mistakes that can lead you to wasting a lot of money on ads that will not bring you any business.

About Namecheap's Expert Summit 2020
namecheap.com/guru-guides/summit/edition/2020/