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How To Track The Initial Traffic Source with GTM (feat. Julius Fed from AnalyticsMania)

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How To Track The Initial Traffic Source with GTM (feat. Julius Fed from AnalyticsMania)

17,537 views October 26, 2018 15:36

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ChannelMeasureSchool

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Description from the creator

Google Analytics by default attributes the last known source to the User. But what if you wanted to know which source initially led to a conversion?

In this video, Julius from AnalyticsMania will show us how we can track the initial source of traffic, save it to a cookie and port it into a custom Dimension.

#InitialTrafficSource
#GoogleTagManager
#Measure

OUTLINE:

00:00 - Intro
01:09 - Aquisition Reports in Google Analytics
02:02 - Set Up GTM Tag to Read the Initial Traffic Source of Visitor
05:12 - Create User-Defined Variable
06:26 - Creating a Custom Dimension in Google Analytics
07:46 - Setting Up Tag Sequencing -
09:43 - Testing

🔗 Links:

Script used: gist.github.com/measureschool/47a5ec08dff86ca11…
AnalyticsMania: analyticsmania.com

📄Read this Video's Guide: measureschool.com/track-initial-traffic-source/

🔀 GTM Copy Paste - Our Chrome extension chrome.google.com/webstore/detail/gtm-copy-past…

🚀 Hire us: tubetra.cc/services?v=2aQhsMs67Rc

About this tutorial

MeasureSchool published this 15:36 video tutorial on October 26, 2018. It has been watched 17,537 times on YouTube.

Duration
15:36
Published
October 26, 2018
Views
17,537
Likes
240

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