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How to use GTM? Implementation Communication feat. Simo Ahava and Chris Mercer

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How to use GTM? Implementation Communication feat. Simo Ahava and Chris Mercer

3,450 views September 27, 2020 12:23

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ChannelMeasureSchool

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Simo Ahava and Chris Mercer join me on a fireside chat to talk about how essential communication can be for us marketers and how to overcome friction between your marketing & IT departments.

OUTLINE
00:00 - Intro
01:30 - Marketers vs Developers
02:00 - Mercer’s experience with developers
04:20 - The 2 extremes of using GTM
05:37 - Include a Data Layer check in your build pipeline
08:00 - GTM was inspired by developer best practices
09:10 - The privacy browser problem & GTM
10:40 - Advice on working better with developers

🔗 Links:

- Listen to 15+ Measure Experts like Simo Ahava, Krista Seiden or Charles Farina talk all things Measure at this virtual conference.

Simo’s Blog: simoahava.com/

Mercer’s Site: measurementmarketing.io/

🔀 GTM Copy Paste - Our Chrome extension chrome.google.com/webstore/detail/gtm-copy-past…

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About this tutorial

MeasureSchool published this 12:23 video tutorial on September 27, 2020. It has been watched 3,450 times on YouTube.

Duration
12:23
Published
September 27, 2020
Views
3,450
Likes
79

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