Bing Ads Tutorial For Beginners - How to Set-Up Your First Bing Ads Campaign

Check out our Bing Ads tutorial for beginners that is updated for 2017 and 2018. If you want to discover how to set-up your first Bing Ads campaign, we go through the step-by-step process so you can do everything. If your Bing Ads 2018 strategy includes Affiliate Marketing with Clickbank or Amazon affiliate products, our video will help you learn how to drive more sales and revenue.

Microsoft Advertising aka Bing Ads Tutorial on Surfside PPC: surfsideppc.com/microsoft-advertising/

Keyword Bidding Strategy Tutorial: youtube.com/watch?v=JuQlNs7fq30&t=8s

Resources:

What is Bing Ads? youtube.com/watch?v=yfRGaB1nuSg

Bing Ads & Google AdWords PPC Advertising Keyword Research: youtube.com/watch?v=kjOSXeD8USE&t=60s

Bing Ads Homepage: secure.bingads.microsoft.com/

First, we go through setting up your account so you can get a $100 Bing Ads coupon at the same time. Instead of spending your own budget, find a Bing Ads promotion at ads.bing.com so you can learn as you spend.

Second, we go through how to set-up UTM tracking through Bing Ads so you can track your Pay-Per-Click (PPC) Advertising campaigns directly into Google Analytics. You can learn important information about your campaign, ad groups, keywords, and ads so you can monitor your website traffic and optimize your campaigns for website conversions.

Third, we go through how to create your Universal Event Tracking (UET) tag through Bing Ads. With your UET tag, you can build Remarketing audiences and track conversions. It is a great way to target people who have already shown interest in your business as well as improve your leads, sales, and revenue. We show you how to add your UET tag to your WordPress website and we create our first conversion so you can track leads.

Fourth, we start by building our first campaign through Bing Ads. It is a search advertising PPC advertising campaign where we target keywords through the Bing search engine, AOL search engine, Yahoo search engine, and syndicated partners. You start by selecting a campaign goal and you want to choose increasing website conversions if you have Universal Event Tracking and a Conversion set-up through Bing Ads. We create a website traffic campaign and set-up three different ad groups in our campaign. In each ad group, we go over Bing Ads keyword match types including broad match, phrase match, exact match, and modified broad match keywords.

Fifth, we cover how to create perfect PPC advertising ads on Bing. You want at least 2 ads per ad group so Bing can optimize them for you. You can create separate mobile ads and desktop ads in addition to dynamic ads on Bing, which can change dynamically based on the search query and your keywords. I wouldn't recommend creating more than 3 ads per ad group unless you have a large budget.

Enhanced CPC is a good strategy if you are optimizing for conversions. One of the best ways to let Bing Ads help you is to give them as much data as possible and bid for conversions. Enhanced CPC bids will allow Bing to increase your bid slightly for search queries that are more likely to result in conversions. It is a form of programmatic advertising, which is going to help you drive the most leads, sales, and revenue for your business. Whether you are the marketing manager for a large company or you want to make money online with Bing Ads using Clickbank or Affiliate Marketing, our video tutorial will give you everything you need to succeed.

You need to make sure you do PPC keyword research for your Bing ads campaign. It's important to choose your ad scheduling, devices, locations, and the correct landing page URL, but your keywords are the most important. You want to find 10 or more keywords that will drive conversions and sales to your business.

One of the most important things after creating your ad groups, setting your targeted keywords, and creating your ads for each ad group. After that you want to create ad extensions including sitelink extensions, callout extensions, call extensions, location extensions, review extensions, app extensions, and structured snippets. The more Bing Ads extensions you can add to your advertisements, the larger your ads will appear, which helps improve Click-Through Rate and lower Cost-Per Click while keeping your quality score high.

Landing Pages are vital for PPC Advertising success and we show you how your landing pages can help you with ad group creation. You want your keywords, ads, and landing pages to match and be a seamless experience so you can have pay-per-click advertising success in 2018.