Bing Ads Tutorial - How To Set-Up Microsoft Advertising Campaigns

Check out our Microsoft Advertising Tutorial, which was previously known as our Bing Ads Tutorial, but Microsoft rebranded their advertising channel. We cover how to create your first Bing Ads campaign using the new Microsoft Ads. We go over everything like creating your Microsoft Advertising account, importing Google Ads campaigns into Microsoft Advertising, setting up your Microsoft Advertising UET Tag, setting up conversion tracking with Microsoft Advertising, and creating a search campaign that will drive conversions for your business.

Microsoft Advertising aka Bing Ads Tutorial on Surfside PPC: surfsideppc.com/microsoft-advertising/

Get $100 in search advertising when you spend $25 in Microsoft Advertising: about.ads.microsoft.com/en-us/h/a/digital?s_cid…

If you go through this link, you can get a $100 credit when you sign-up for a new Bing Ads account. All you need to do is spend $25 and you will get a credit.

Microsoft Ads home: microsoftadvertising.com

Microsoft Advertising Playlist: youtube.com/playlist?list=PLCKZKQoSq6y6GjCvolax…

Bing Ads Tutorials Playlist: youtube.com/playlist?list=PLCKZKQoSq6y53Jjssfok…

If you are looking for Bing Ads video tutorials, the playlist above will be very helpful for getting started.

Install The Microsoft Advertising/Bing Ads Universal Event Tracking UET Tag with Google Tag Manager: youtube.com/watch?v=l52q3Fv_1ZE

Bing Ads Is Now Microsoft Advertising and Microsoft Audience Network Updates: youtube.com/watch?v=jBm3TV7ah5A

Our Bing Ads Tutorial for 2019 will go over everything you need to know. One of the best features of Bing Ads is that you can import campaigns directly from Google AdWords. That makes it very easy for advertisers who are already running Google Ads search campaigns. You can only import your search campaigns from Google Ads at this time, you cannot import display and video campaigns.

I highly recommend getting started with Microsoft Advertising. I still prefer to do keyword research with the Google Keyword Planner and UberSuggest, but I will put out some more information about the Microsoft Advertising keyword planner. Our Microsoft Ads Tutorial for 2019 will not cover the keyword research tool, but we do it all through Google Ads.

We get started by going over the Universal Event Tracking Tag, which is also called the UET Tag. You can add that directly between the header files of your website or you can add it by using Google Tag Manager. After you add the UET Tag to your website, you want to set-up conversions so you can track and optimize for conversions on your website. Once you have conversions created, you are ready to launch your first search campaign. Now, you can create your first Microsoft Advertisement and Bing Ads campaign.

We go to the main campaign screen in Microsoft Advertising and click to Create Campaign and use the objective of conversions on our website. That's the best way to increase conversions with your advertising, especially with the Enhanced CPC bidding strategy and by using the most popular optimization strategies for Bing Ads. This is the main part of our Bing Advertising Tutorial for 2019.

We name our campaign and select our Bing Ads location targeting and language targeting. Then, you can set-up Bing Ads Ad Groups and your keyword targeting. After that, you will be able to set-up advertisements through Bing Ads.