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How to Analyse a Category (FMCG)

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How to Analyse a Category (FMCG)

86,337 views November 13, 2016 26:13

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ChannelFMCG Academy

Description from the creator

This is a detailed video that explains the 33 metrics needed to analyse a FMCG category in the short to medium term.
The value share of segment +/- vs YA has 3 incorrect numbers within Standard Powders. This is between the 6 and 7 minute mark. For brand B,C and D the numbers are showing -78.9. +3.8 and -16.3. These should read as -1.6, +1.5, -2.7. Apologies for this error.

About this tutorial

FMCG Academy published this 26:13 video tutorial on November 13, 2016. It has been watched 86,337 times on YouTube.

Category
Education
Duration
26:13
Published
November 13, 2016
Views
86,337
Likes
1,297

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