How to Analyze an Ad (in 5 Easy Steps)

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Learn to Analyze an Ad in 5 Easy Steps!

Lyrics:
Analyze an ad, advertisement
Analyze an ad, analyze it
Analyze an ad, advertisement
How, to, analyze it

You wanna learn how to analyze an ad
There’s five things that you gotta understand
First is the focus, then find the appeal
The tone and the type and the purpose of the spiel

Think about it (fo, cus appeal)
Think about it (tone, type and spiel)
Think about it when you're watching those advertisements tonight

You’re lookin’ for the focus, one thing you gotta see
What is being advertised and is it for me
Is it for a product? Is it an idea?
Or is it for a slice at your local pizzeria?
(chorus)

When you ask the question, what is the appeal?
Think about what makes this product a good deal
Does it serve a purpose? Does it look cool?
Or do wanna stop and stare and drool
(chorus)

In those thirty seconds, before they make you groan
Sit and consider the advertisement tone
Does it make you laugh? Does it make you cry?
Or make you jump up in the sky?
(chorus)

Watch and learn a lesson, instead of gettin’ mad
Try and figure out the type of the ad
Is it a mini-story? Or just a talking head?
A montage of pictures? Or opinions bein’ said?
(chorus)

The last thing to know, you might just have to feel
What’s not so easy is the purpose of the speil
Does it spread awareness? Make you wanna buy?
Or do they wanna make you a new ally?
(chorus)