How To Build Authority Online From Scratch - Build Credibility and Your Personal Brand

When it comes right down to it, the core requirement of building a personal brand is establishing authority. And to establish authority, you have to become an author, creating content, in the specific niche where your expertise lies. Becoming recognized as an expert in your field takes commitment, consistency and most importantly, showing up in a visible way in the digital ecosystem. In this video I share how anyone can get started establishing credibility and authority online from scratch.

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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.

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The 22 Immutable Laws of Branding, Al Ries + Laura Ries amzn.to/2noZGwd
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