How To Build Your Personal Brand and Business With LinkedIn

Personal Brand
LinkedIn is the Microsoft Excel of social media: totally not sexy, but you can get some serious work done using it correctly! In this video I discuss how you can use LinkedIn to grow your personal brand or help your business, entrepreneurial venture, or startup succeed and prosper. Using LinkedIn as a content publishing platform is the key to experiencing the greatest benefit from the site and is one you can leverage to incredible advantage for your brand.

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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: How Creativity Works", Jonah Lehrer amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll amzn.to/2moisCu
“Change By Design”, by Tim Brown amzn.to/2uaXYjX
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson amzn.to/2Ef6fse
“Art + Design” by Rex Ray amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson amzn.to/2zEDOBT
“See You at the Top” by Zig Ziglar amzn.to/2hBcdhw
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi amzn.to/2BhBEK


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