How To Design Private Label Packaging To Sell in Retail? Tips for effective retail packaging design!

#Howprivatelabel do you design packaging for retail so it will sell? In today's saturated market, it is more important than ever to know how to differentiate your private label brand on a crowded shelf. There is also more opportunity for new brands to gain attention if they are doing the right things.

SIX CORE keys of success
0:00 Intro + How storytelling and packaging are connected
4:19 Introducing best practices for packaging design
8:03 1 - Create a unique brand story + build trust
15:21 2 - Create product that can stand alone
17:18 3 - Design visual packaging that sells
25:51 4 - Pick a structure that is protective and maximizes real estate
39:45 5 - Plan for strategic marketing
46:03 6 - Build partnerships with co-packers and vendors
52:00 Risks and mistakes to avoid in packaging design and development
59:18 Summary and key takeaways

Case studies – Real PRIVATE LABEL brands that are working
Ask questions and give homework so you can create your own compelling brand story that will sell in retail!

In this webinar we will review the essentials the fundamentals of private label product development packaging design! We will also look at current grocery private label packaging design that is succeeding today.

You will be able to take away actionable items which you can apply in the coming quarters for increased sales and brand awareness.

WHO THIS WEBINAR IS FOR:
+ Retail buyers in the private label brand category
+ Private label brand owners managing retail sales
+ Manufacturers for private label buyers and brands

QUESTIONS WE CAN ANSWER:
How Do You…
+ Create a destination brand where customers visit stores to buy your product?
+ Ensure the artwork is unique enough to catch the attention of a busy shopper?
+ Make sure the product won't just be a ME TOO or COPY CAT product? That it has its own legs to stand on?
+ Work with co-packers (or buyers) to meet your deadlines or budget goals and get them to deliver for you?

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ABOUT START to SOLD
Need to perfect your pitch to retailers and understand the best strategies so you can scale and sell faster? With better relationships with retailers, shoppers and e-commerce vendors? You’ll get the in-depth, relevant and actionable advice and resources you need, here at the START to SOLD.

WANT NEXT STEPS?
👉 Subscribe to our YouTube channel: youtube.com/c/StartToSold?sub_confirmation=1
👉 Free training to scale faster. What 3 secret fears do retailers have that you MUST address in your pitch to close a sale? starttosold.net/training/what-retail-buyers-are…
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👉 Pitch Pitch Course: starttosold.net/course/
👉 Easy DIY Trainings &Templates: starttosold.net/trainings_downloads/

INCLUDING
➡️ Create your Retail Meeting Pitch Deck Faster with Training & Template: starttosold.net/downloads/special-offer-retail-…
➡️ 7 Steps to Prepare Your Business to Sell For More: starttosold.net/downloads/special-offer-7-steps…
➡️ Retail Sales Sheets: starttosold.net/downloads/special-offer-retail-…
➡️ Educational Videos & Articles: starttosold.net/blog/
➡️ Get STS to your inbox with our newsletter: starttosold.net/newsletter/

WANT OUTSIDE HELP?
🚀 Time for sell your business? Allow START to SOLD Ventures to help BUY or SELL side with your retirement and exit from your CPG business: starttosoldventures.com/
🚀 Time for Branding & Packaging Facelift? Check out Pearl CPG: pearlresourcing.net

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ABOUT EMILY ANNE PAGE
Emily is a CPG Growth Strategist, Speaker, Coach, Serial Entrepreneur and Investor. She bought her first CPG brand at 30 (Pearl CPG Branding & Packaging Agency). At 33 she build and sold her next CPG brand (Jocko White Tea RTD natural energy drink). For the next 12 years she branded and coached CPG brands to get to their next level of sales in Costco, Kroger, HEB Williams-Sonoma, Kroger, and Amazon. She has now dedicated her life to teaching, speaking and venture capitalism to help CPG founders scale faster.

+ Public Speaking - emilyannepage.com
+ Instagram - instagram.com/EmilyAnnePage/
+ LinkedIn - linkedin.com/in/emilypage/

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