How to Get Ambition into Your Company - Cardone Zone

Ambition (n.) A strong desire to do or achieve something, typically requiring determination and hard work;

Desire for exertion or activity; energy.
Notice it says "typically requiring determination and hard work."

[Derivation- Middle English ambicioun, excessive desire for honor, power or wealth.

But it is the derivation or origin of the word. Keep in mind this was over 1000 years ago at a time when you didn't have to apologize or sugar coat everything you said.

Then, ambitious meant excessive desire for honor, power or wealth.

Can you imagine going around today saying, "I have excessive demand for honor, power and wealth? Well, that is exactly what I am suggesting you need to get back to so that you have the things you want!

A lot of people are acting like ambition is just having and showing desire and then then showing up for work and hoping things are going to just turn out right. That's dreaming, not ambition. Excessive desire followed by excessive amounts of action is what the ambitious do. And then never apologize for it. It's a 'get out of my way' attitude.

The ambitious don't want they demand, they don't ask for something they insist on it.

They don't sell their products they make people buy them. Then they do whatever it takes to make sure they get where they want to be.

Without ambition from you and your staff nothing will ever happen.

How do you teach ambition
How do you restores ambition
Does everyone have ambition
What happens when there is no ambition

Creating ambition
1) My purpose
2) Tie it to what happens if you don't get that
3) Hire and Fire on ambition

At my online University I created this program 30 Days to Permanent Motivation so that individuals, teams and companies have the content to fuel this ambition when they need it from their phone, tablet or computer on demand.
When do you need ambition?


Everyday, with every opportunity, in the afternoon and then refuel again the next day. You think motivation isn't important then show me the person that has no sense of motivation or ambition and the cost is insane.
Once you are in the ambitious mindset then you must protect it. Do you know how? Do you know how to handle the other people that aren't so committed to having great lives, the 'not so' ambitious? If you run a team or a company or a household you better figure this out. Because since the word ambition was first used in the 10th century it is those that best lived the word that were most successful.

How often do you hear people saying, "I demand success, or I want to be rich or I will not stop until I get it!"

Almost never, but quite common to hear people that have lossed a sense of ambition

What do people sound like that have lost ambition?

"Dude we never see you anymore."
"You work too hard -you need to relax."
"When will you ever be satisfied?"
"There's more to life than success and money."
"Life is to be enjoyed."
"You're never going to be a millionaire. Why bother."
"I can't be with a person who spends all their time working."
"Who the hell do you think you are? You think you're better than us?"

As society has become softer, more entitled and civilized men and women start to make sense of being less ambitious.
People who have given up on their own dreams and goals and are now settling may try to manipulate others to feel guilty for their own ambitions. Some may be long time friends, even family or people you work side by side. You must handle these people, set some boundaries and continue forward with ambition.

If you think your success is a good thing they you should pursue it like your duty, obligation and responsibility.
Creating ambition
1) My purpose
2) Tie it to what happens if you don't get that
3) Hire and Fire on ambition


As you continue to grow your ambition and intensify it then you must protect it. Then, success will follow.
Ambition is the excessive desire for honor, power and wealth and the only people that will have trouble with that definition have given up on pursuing some of those things for themselves.

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