How To Get and Grow With Your Distributor

Gerry Schweitzer, President, Rocketlust Communications shared his insights on how to get and grow with your distributor. Gerry Schweitzer, the legendary marketing genius behind Leblon Cachaca, made a special appearance on Day 2 at the USATT17 Conference. He illustrated the right way to go about pitching a distributor, focusing on how to tell a convincing brand story. Your brand story, he says, has to be compelling, personal and easy to remember. It has to explain why your brand is unique and how to build your brand.

About Gerry Schweitzer:

Gerry is a co-founder of Leblon Cachaça the #1 selling cachaça in the USA which was sold to Bacardi. Leblon was responsible for introducing the Brazilian spirit to American drinkers and making the caipirinha a famous cocktail across the country.

He began his career in strategic planning in Paris as a consultant to the Center for Advanced Communications for Havas. In France, he helped launch Lipton’s first soft drink, Lipton and worked on Glenfiddich. At Ogilvy & Mather New York Gerry was the Strategic Planning Director for American Express. He was instrumental in the design, development, and launch in several countries of the new American Express Blue credit card.

About USA Trade Tasting:

USATT is an annual show for retailers, sommeliers, bartenders, importers and distributors to network, learn and find new opportunities to grow.

Every year, the USATT Show brings together small and medium-sized importers, distributors, retailers and press professionals of the US wine, spirits and beer industry in New York City for 2 days of learning, buying and selling, networking and fun — all designed to help participants grow their bottom line. Visitor trade registrations are now open.

2018 Exhibitor Super Early Bird Registration Is Now Open. Secure Your Best Price Now And Grow In Us Market.

link to Register for USATT 2018: eventbrite.com/e/2018-usa-trade-tasting-exhibit…

Date: May 16-17, 2018

Learn More at usatradetasting.com

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Email: [email protected]

Phone: +1 855 481 1112 (USA)

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