How To Get More Clients - How To Target Them and How to Contact Them

The question I get asked most frequently is “How do I get more clients?” The first step to getting more clients is knowing how to target the right prospects. Second is how to reach out to them to pitch your goods and services. Designers need this information, but so do entrepreneurs, and anyone who owns a business - of any size. In this video I cover many of the best ways to segment your customer targets - so you can build your client base and succeed in business.

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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
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“Orbiting the Giant Hairball” by Gordon MacKenzie amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll amzn.to/2moisCu
“Change By Design”, by Tim Brown amzn.to/2uaXYjX
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson amzn.to/2Ef6fse
“Art + Design” by Rex Ray amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson amzn.to/2zEDOBT
“See You at the Top” by Zig Ziglar amzn.to/2hBcdhw
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi amzn.to/2BhBEK


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