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How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver

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How to Make a Behavior Addictive: Zoë Chance at TEDxMillRiver

744,234 views October 26, 2013 16:58

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ChannelTEDx Talks

Description from the creator

Zoë professes at Yale School of Management, researching decision making and social welfare, and helping students make their dreams come true. Her work has been covered in The New York Times, Wall Street Journal, The Economist, Scientific American, Psychology Today, Financial Times, and Discover. Before getting her doctorate from Harvard, she marketed a $200 million segment of Barbie toys for Mattel. Now, she collaborates with academic and industry colleagues to use behavioral economics to help people avoid temptation and make decisions that will benefit them in the long run. And she'll be talking about a new type of toy that might do just that—if it doesn't drive you crazy first.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

About this tutorial

TEDx Talks published this 16:58 video tutorial on October 26, 2013. It has been watched 744,234 times on YouTube.

Channel
TEDx Talks
Category
Education
Duration
16:58
Published
October 26, 2013
Views
744,234
Likes
6,988

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