How to Protect Your Online Reputation

Once a doctor establishes an online reputation, the doctor must protect it by avoiding violating patient privacy.

In this video, Kevin Pho, MD, of KevinMD.com, social media’s leading physician voice, describes situations in which medical professionals have been sanctioned for posting personal patient information online. Protecting this information is key to a doctor’s online reputation, and doctors should aim well above the minimum privacy standards established by the Health Insurance Portability and Accountability Act (HIPAA). Doctors should follow the “elevator test”: whatever a doctor posts online needs to be appropriate to say in a crowded hospital elevator.

The Doctors Company has partnered with Dr. Pho to bring this expert advice to doctors. Dr. Pho is the founder and editor of KevinMD.com and co-author of the book "Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices."

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