How to read an annual report

How to read a company's annual report? This is a quick tutorial that covers my approach to understand annual reports, which is part of what I do for a living as a Finance Storyteller.

By no means do I claim that a short tutorial on annual reports offers a comprehensive overview, but I do hope I can help you get started on your journey! I would love to hear about your experiences of reading an annual report in the comments below.

⏱️TIMESTAMPS⏱️
0:00 Introduction to reading an annual report
0:25 Why do you read an annual report
0:56 Which version of the annual report
1:26 Set yourself a time limit to read the annual report
2:04 Narrative vs numbers in the annual report
2:54 Income statement analysis
3:37 Cash flow statement analysis
4:07 Balance sheet analysis
4:33 Digging deeper into the annual report
5:30 Fiscal year vs calendar year

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Recommend viewing as next steps after this video:
How to read an income statement (Alphabet Inc 2017): youtube.com/watch?v=ToE-oggQiqQ&list=PLKbmc…
How to read a cash flow statement (Alphabet Inc 2017): youtube.com/watch?v=koOdj6wRJ9M&list=PLKbmc…
How to read a balance sheet (Alphabet Inc 2017): youtube.com/watch?v=XKSOswE-_6c&list=PLKbmc…

Philip de Vroe (The Finance Storyteller) aims to make strategy, finance and leadership enjoyable and easier to understand. Learn the business vocabulary to join the conversation with your CEO at your company. Understand how #financialstatements in an #annualreport work in order to make better stock market investment decisions. Philip delivers training in various formats: YouTube videos, classroom sessions, webinars, and business simulations. Connect with me through Linked In!