How to Setup Google Ads Remarketing in Google Analytics or Google Tag Manager | 2020 Tutorial

Remarketing on Google Ads is a key strategy that will allow you to maximize return on bottom of funnel traffic. In this video, I take you through how to setup Google Ads Remarketing through Google Analytics OR Google Tag Manager.

Time Stamps:

0:00 - Why It's Important
0:48 - Google Analytics Setup (Remarketing)
4:05 - Google Tag Manager Setup (Remarketing)

Remarketing gives you a chance to target users who have previously visited or engaged with your website. When a customer visits your site, they are tagged with a special cookie allowing you to advertise to them online. You've already payed for this traffic once - make sure you work on nurturing it to convert again.

Setting up remarketing campaigns + audiences through Google Ads is a crucial step in maximizing bottom of funnel (Bofu) traffic and making your CPA/ROAS more efficient for you.

Google Analytics ▶ How To Guide

1) Go to www.analytics.google.com
2) Link Google Analytics to Google Ads:
Click Admin ▶ Google Ads Linking
3) Enable Remarketing
Click Admin ▶ Audience Definitions ▶ Audiences
Enable Remarketing
4) Build Audiences

Google Tag Manager ▶ How to Guide

1) Go to www.ads.google.com
2) Setup Google Ads Tag
Click Tools & Settings ▶ Audience Manager ▶ Audience Sources
Setup Ads Tag
3) Go to www.tagmanager.google.com
4) Create a new Google Ads Remarketing Tag
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