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How to write a business case for innovation

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How to write a business case for innovation

43,498 views November 8, 2011 9:50

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ChannelTim Morris

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This is an example of one of my video lectures. In this lesson I teach students how to write a business case for a proposed innovation.

In previous lessons the students have learned how to identify unmet customer needs and generate innovative ideas to meet those needs. After watching this video they are required to write a compelling business case to support their proposed innovation.

I structure the course around a case-study business, so each student pretends they are proposing an innovative product or service to the management team of that business. In face-to-face tutorials the students present and discuss their innovative ideas. This is a great mechanism to encourage peer discussion and learning.

About this tutorial

Tim Morris published this 9:50 video tutorial on November 8, 2011. It has been watched 43,498 times on YouTube.

Channel
Tim Morris
Category
Education
Duration
9:50
Published
November 8, 2011
Views
43,498
Likes
359

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