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TRAFFIC! Sources, medium, channels - Google Analytics Basics Tutorial #3

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TRAFFIC! Sources, medium, channels - Google Analytics Basics Tutorial #3

10,284 views October 26, 2016 24:06

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ChannelData David

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Learn about traffic source/medium, campaign timeout, channels, utm tags, direct traffic, "dark social" and the Google Analytics last non-direct click model which can totally freak you out.

► 00:30 Traffic is document.referrer from another site
► 02:50 Source / medium
► 07:30 UTM tags explained
► 10:02 CAMPAIGN TIMEOUT: Last non-direct click special case in Google Analytics. How GA turns direct into the last known traffic source
► 13:24 New traffic source creates a new session
► 13:37 EXAMPLE Traffic source attribution with direct and new traffic sources
► 16:53 E-mail can be direct traffic
► 17:52 Direct can be "dark social"
► 18:33 EXAMPLE How to use UTM tags
► 22:34 Traffic channels

UTM Tags Campaign Builder
support.google.com/analytics/answer/1033867?hl=…

Technical help article on how GA processes document.referrer and UTM tags into traffic sources
support.google.com/analytics/answer/6205762?hl=…

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This is part of a series on the Basics of Google Analytics, see other episodes in the playlist:
youtube.com/playlist?list=PLW9qU3b0FSd2GnPS2iCD…

About this tutorial

Data David published this 24:06 video tutorial on October 26, 2016. It has been watched 10,284 times on YouTube.

Channel
Data David
Category
Education
Duration
24:06
Published
October 26, 2016
Views
10,284
Likes
215

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Further reading

  • Campaigns and traffic sources - Analytics Help - Google Help support.google.com

    Understanding campaigns & traffic sources. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. The…

  • Google Analytics Channels, Source and Medium explained in ... optimizesmart.com

    Google Analytics provides many reports on Acquisition through which you can understand traffic acquisition (i.e. how you are acquiring users for your website):. However, in order to understand the various Acquisition re…

  • Understanding 'Traffic Sources' in Google Analytics ... practicalecommerce.com

    The Traffic Sources overview and its various sub-menu items describe how visitors are getting to your site. 3 Basic Traffic Mediums. The Google Analytics Traffic Sources section categorizes your site traffic as “direct”…

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