How to Calculate Cost per Acquisition Part 1 | Coffee with Blair 026

=== 30-DAY PROFIT CHALLENGE: DAY 26 ===

In this video, Blair explains what is Cost per Acquisition (CPA), an important metric for measuring the efficacy of your advertising campaigns for your ecommerce business.

✅ Learn how to connect Conversion Margin with Customer Margin to maximize the return on investment from your advertising dollars

✅ Understand how to optimize the New Visitor Conversion Funnel to improve your Cost per Acquisition from First-Time Customers

✅ Understand how to optimize the Returning Visitor Conversion Funnel to improve your Cost per Acquisition from Repeat Customers


#CoffeeWithBlair #HowTo #EcommerceTips


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MEET BLAIR DE JONG
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Blair de Jong is an engineer turned marketer who helps direct-to-consumer brands make commerce connections. Since 2005, he’s launched online stores, ran multimillion advertising budgets and used analytics to drive smart decisions.

He’s worked with multinational brands like ATCO, Getty Images, iStockphoto, NETELLER and TELUS, plus emerging entrepreneurs selling consumer goods online.

No matter what Blair is doing for his clients, his goal is always the same: to teach them to fish, rather than to fish for them. He created the #CoffeeWithBlair show, an ecommerce advice and Q&A show online, to show you how to build an ecommerce business that works for you.

If you’re bringing him a coffee ☕️, he’ll take a grande Americano, just black with no sugar.

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