How to configure the Yoast SEO Search Appearance settings: General tab | Yoast SEO for WordPress

This video about the General tab in the Yoast SEO Search Appearance settings is part of the free online Yoast SEO for WordPress plugin training. Learn more about how to use Yoast SEO for WordPress in our free online course at yoa.st/3-0. This course includes reading materials and quizzes.

► About this video
Yoast SEO gives you control over how certain aspects of your brand appear in the search results. In the General tab of the Search Appearance settings, you can:
- Choose what your title looks like in search results;
- Set a title and a meta description for your Homepage;
- Add information about yourself or your organization that can appear as a knowledge graph in search results.
Take advantage of these settings and make your site stand out!

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► Items discussed in this video
0:00:00 - Introduction
0:00:24 - Title separator
0:01:35 - Homepage
0:03:24 - Knowledge Graph & Schema.org

► What should you watch next?
Do you want to know more about the Content Types tab in Yoast SEO? Check out this video:
youtu.be/A6wOlFvB4g0

► About the Yoast SEO for WordPress training
In the free Yoast SEO for WordPress plugin training, you'll learn how to set up and use the Yoast SEO plugin. It's a valuable course for all users of Yoast SEO who want to use the plugin to its full potential. You don’t need to have a technical background to learn and apply the tips we share in this course. Just follow our lead, and your posts and pages will get the optimization they deserve in no time!
‣ Check out the free online course here: yoa.st/3-0

► Yoast
The mission of Yoast is 'SEO for Everyone'. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
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► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world's biggest brands. Whether you're a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: yoast.com/academy/

🎓Free online courses by Yoast SEO academy
Because our mission is 'SEO for everyone', we want to share as much knowledge as we can. That's why we offer free courses as well.
‣ SEO for beginners: yoa.st/seo-for-beginners
‣ WordPress for beginners: yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: yoa.st/wordpress-block-editor
‣ Structured data for beginners: yoa.st/structured-data-for-beginners

📚Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!

Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
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