How To Create Segments In Mailchimp

In this video, I show you how to create a Mailchimp segment. I also talk about what segments are and how you can use them to organize your Mailchimp list. See Part 1 and Part 2: How to Create Tags here youtube.com/watch?v=t6nx2_m_leY or How to Create Groups in Mailchimp - youtube.com/watch?v=ngOnHhXRDuA

Mailchimp segments are filters for your list. I describe it as an "If This, Then That," filter.
Segments are used to create target audiences based on shared data. When you create a segment, you'll set conditions to filter contacts based on the information that's available in your audience. Each segment can include up to five conditions.

Here are some examples of Mailchimp segments you can create.

Subscribed contacts who opened any of your last five email campaigns
Subscribed contacts who didn't click in your last email campaign
Contacts who recently purchased a product from your connected store
Contacts who live in a certain location
Contacts who spent more than $500 in your connected store
Contacts who were sent a specific postcard campaign

This video is 2nd in a 3-part video series of Mailchimp organizational tools to help you maintain your Mailchimp list.

Questions, comments? Post below!
#mailchimp101 #mailchimpsegments
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