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How to Write a Vision Statement

437,370 views October 25, 2017 3:48

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Channelvirtualstrategist

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Build your AI transformation Strategy in 30 Days 🚀 ➝ onstrategyhq.com/ai-contact-2/

Ever wonder how to write a vision statement? Vision statements are a critical component of any great strategic plan. Strategic plans are about creating a different future, and that future is articulated in your vision statement. It needs to be brief, clear, and understandable while painting a picture of where you are going and why.

Mission and vision statements often get confused. The big difference is “where.” Where is your organization going? What does success for your organization in the future look like?

The three types of vision statements are quantitative, competitive, and superlative. Use our checklist to help you write a vision statement:

● Focus on five or more years into the future
● Write in the future tense
● Make sure it’s directional
● Be audacious (think big!)
● Be descriptive

We love beginning our statements with the phrase, “we envision.” It’s a solid start to writing in the future tense and shifts your focus to thinking ahead. Next, outline your impact. What’s different, and how will you be impacting your community and beyond? Finally, what are your objectives and goals?

Leaders focus on vision. You can’t lead if you don’t have a vision. Visit our website for more information on how to write a vision statement and so much more! We help businesses grow and succeed.

More information is available at OnStrategyHQ.com

Download the guide here - onstrategyhq.com/visioning-guide-download/

About this tutorial

virtualstrategist published this 3:48 video tutorial on October 25, 2017. It has been watched 437,370 times on YouTube.

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3:48
Published
October 25, 2017
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437,370
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Further reading

  • A Guide to Writing the Perfect Vision Statement (with Examples) projectmanager.com

    A vision statement looks towards the future, but a mission statement talks about what the company is doing in the present. Because the vision statement is a foundational document that will guide the company’s direction…

  • How to Write a Vision Statement for Your Small Business thebalancesmb.com

    To write a vision statement, focus on the basics of your long-term mission, and extrapolate key information. Author and former CEO, Dan Ciampa, writes in MITSloan : "A leader’s vision—particularly if that leader needs t…

  • How to Write a Vision Statement: 15 Steps (with Pictures) wikihow.com

    To write a vision statement, start by defining a unique and specific purpose for your organization. For example, instead of saying you manufacture computer parts, state that you're introducing customers to a new way of…

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