How to Write a Mission Statement

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Learning how to write a mission statement plays a critical role in the foundation of your strategic plan. It answers the question, why do we exist? Generally, you’ll write a mission statement after you’ve developed your SWOT and before you go into the rest of the planning process. It defines the space where you play.

Start with the phrase, “our mission.” Then, include a verb in the present tense, explain what you do (and for whom), and conclude with the overall benefit. The example on our board of Google’s mission statement is relatively straightforward, and while they aren’t always simple to write, follow our checklist for further guidance:

● Be original
● Make it foundational to your business - something that will sustain over time and not be changed
● Ensure staff connection - provides a purpose to your staff
● Keep it memorable - be short and concise
● Can it fit on a t-shirt? If not, keep reworking it until it does!

Gather staff input via survey or focus group. They have valuable insight and can help bring ideas to the surface. Create three to four versions of your statement that play on these ideas. Take those versions and have your team pick one or put it to a vote.

Don’t waste any more time wondering how to write a mission statement. Utilize our process and gather resources within your organization to help you write yours. For more valuable information to aid your organization’s growth, visit our website below.

More information is available at OnStrategyHQ.com

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