How to gesture like the French do

(22 Jan 2007)
Paris - January 11, 2007
1. Wide shot of the street rue de Rivoli with tourist shops
2. Wide shot of the street rue de Rivoli with people walking
3. Wide shot of the street rue de Belleville with grocery carts
4. Mid shot of two old ladies gesturing
5. Mid shot of a grocery employee gesturing to clients
6. Mid shot of two women gesturing at a cafe
7. Mid shot of a waiter gesturing to a client
8. Set up shot of a delivery guy in the street rue de Rivoli
9. SOUNDBITE (French), delivery man (no name available)
"Doing gestures? I never do this because I work alone. I never gesture because I don't know how to do it."
10. SOUNDBITE (French), doormen of the Jolly Hotel
"Bof, it's not something I say, I'm sorry to disappoint you... I'm fed up, that's it, it's enough, enough, it means I'm done, OK."
11. Second doorman gestures, moving his hand cupped upwards to signify "that's enough"
12. Set up shot of Henriette Zoughebi, president of the regional tourism committee (CRT) of the region Ile-de-France (Paris and suburbs)
13. SOUNDBITE (French), Henriette Zoughebi, President of the regional tourism committee
"We (The French) often have the reputation of being a little bit arrogant, condescending, so we wanted to show that we're capable of a little bit of self-derision, of sense of humour, it's not what the French are most known for, and we also wanted to be able to teach some expressions of the French language which are very strong, because we know that when people come to Paris and to our region, they come to visit magnificent sites but they also come to meet Parisians."
14. Mid shot of the home page of "C'est so Paris" website
15. Various shots of the pages of the website
16. Close up of the "Camembert" photo and explanation
17. Close up of the "Pout" photo and explanation
Boulogne-Billancourt (Paris suburb), TBWA, advertising and communication agency - January 11th, 2007
18. Mid shot of the TBWA Interactive office from the entrance door into the office
19. Mid shot of TBWA employees working in the office
20. Mid shot of a TBWA employee working on computer
21. Set up shot of Nicolas Gregoire, the model of the "Camembert" photo on the website
22. Close up shot of Nicolas Gregoire in front of the computer
23. SOUNDBITE (French), Nicolas Gregoire, Computer coder
"The gesture Camembert is meant to tell someone who's talking too loud or someone we don't like to be quiet. So you imagine that you have a camembert (cheese) in front of you, there, you take it with your Thumb and the top of your hand, and you squeeze, like this, very hard, as if to tell him or her to close their mouth."
24. Close up of Nicolas Gregoire doing the Camembert sign a couple of times
25. Mid shot of Sandrine Perenes, Computer coder and Emmanuel Cloarec, artistic director, talking and doing the "Moue/Pout" and the "Les boules/Bad Luck" gestures
26. SOUNDBITE (French), Sandrine Perenes, Computer Coder and model of the "Pout" photo on the website
"The pout is an expression that suits women and children because it has a touching side, it's sullen, so it's good when you want to sulk, so you blow your lips and you put on a slightly strict or unhappy expression, like this... And actually, it's to show your displeasure or to persuade when you're having a little whim. I personally use it every once a while in an office full of men, and sometimes it works!"
27. Mid shot of the website page "Les boules/bad Luck" switching into main site and then into the page "On s'appelle/Call me" with Rudy Bamberg posing for the photo
29. Set up shot of Richard Thompson, copy writer talking to colleagues

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