How to Build Your Powerful Personal Brand | Lyn Cacha | TEDxUSMC

The talk revolves around personal branding. The message to the audience is to be aware of the openness and the level of transparency present on social media platforms and that different platform requires different expressions to be shared in the right manner. With a passion in writing and interacting with students, Lyn followed her interest and ventured into social media marketing. Currently working as a Marketing & Communications Officer in the University of Southampton Malaysia Campus, she wishes to bring a different viewpoint to a wider audience on the power of social media and how we can utilise it to develop our future career path. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx