How to Build a Stronger Connection With Your Audience | Young Lions Creative Academy Talk

The key to building strong audiences is casting stronger nets not wider ones. Meaning, don't try to make one piece of content for your everybody. Instead, you should make multiple pieces of content that will resonate with more specific demographics in your audience. Trying to sell everybody vanilla won't work with people who prefer chocolate. Treat your audience the same way!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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