How to make money as an artist (detailed breakdown)

If you're an artist or a creative business owner of any kind and you're trying to generate recurring income, growing a Patreon community is a great way to do it. In this video, you'll watch us apply our 5-Step Business Checklist to an existing artist's business. You can read more about our in-depth checklist and apply it to your business here: wanderingaimfully.com/checklist

🎨 In this fourth installment of Growing Through It, you'll meet Erika. Erika is a watercolor artist who shares her calming, thoughtful, and super-creative talents through her website and social media channels. Erika's biggest struggle is that she's tried making money with her art in many different ways but none of her efforts are working well enough and she feels pulled in a ton of different directions. (Can you resonate??)

Making money as an artist can be really difficult. Most creative folks are amazing at what they do but have a hard time getting the money-making part of their business working consistently. That's why in this video, we'll share why we think Erika should go all-in on growing her Patreon community.

This video is part of a series we're calling Growing Through It, where we do a deep-dive on a member of our email list's business. We apply a 5-part checklist we've created to find any areas that need improvement (which should lead to more customers and a more streamlined business).

📬 If you liked this video and possibly want us to review your business in the future, jump on our Monday morning email newsletter "Wandering Weekly." Each week we share tips, lessons learned, honest real-talk, and practical advice to grow your business with intention. Sign up here: wanderingaimfully.com/newsletter

Here are some handy-dandy timestamps:

0:00 - Introduction and what Growing Through It is all about 👩🏻‍🦰👨🏻‍🦲
0:32 - Meet Erika 👋, an artist trying to generate consistent revenue
2:43 - PART 1️⃣: The Brand Foundation (4 questions exercise)
6:46 - 🕵🏻‍♀️ Let's look at all of Erika's offerings and consolidate them
14:18 - PART 2️⃣: Your Product or Service Offering (Patreon recommendations)
16:12 - 🔥 Hot Tip 🔥 Make sure higher-priced tiers feel valuable!
18:29 - PART 3️⃣: Marketing Strategy & Customer Journey (marketing bridges)
21:23 - 🧠 Steal this marketing idea if you use other marketplaces
22:11 - 🌉 Our exact marketing strategy for Erika moving forward
22:56 - PART 4️⃣: Audience Building (social media and email marketing plan)
24:14 - ✂️ Cut out the social media platforms that aren't driving direct ROI
25:10 - 📱Social media strategy for any artist
31:52 - PART 5️⃣: Website Optimization (changing the website focus)
33:42 - 😱😱😱 The big reveal! Erika's redesigned homepage 😱😱😱
37:18 - The recap and our Top 3 Recommendations

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📑 IN-DEPTH ARTICLE: The 5-part checklist we used in this video is 100% free for you to read and you can apply the exercises and action steps to your business: wanderingaimfully.com/online-business-checklist/

🗣 FREE COACHING SESSION: If you enjoyed this video, we have a free coaching session on how to optimize your website by going through our 4Q's and APSOSA Framework. Get our free coaching session to improve the effectiveness of your website: wanderingaimfully.com/free

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