How To Protect Your Brand When Launching A Company

Featured Guest: Ashlee Froese, Founder of FROESE LAW

In today’s stay-at-home online marketplace, more than ever before, we need expert advice to protect our rights and set us up properly when considering opening a business. To this end, Ashlee and I discussed the following . . .

👩🏼‍💼 What do you need to know in terms of legal protection when starting a company (holla start-ups)?

👩🏼‍💼 What are the legal steps that need to be considered when growing a brand (holla influencers)?

👩🏼‍💼 What is a trademark vs a patent (holla if you have created a saleable commodity and want to protect it before going to market)?

👩🏼‍💼 When selling online products & services, what do we need to have in place (because contrary to common belief, the online marketplace isn’t the wild wild West)?

👩🏼‍💼 How do we navigate international, cross border business (if we live in one country but are selling in others)?

👩🏼‍💼 What do we do when our rights are infringed upon (because if you’re not prepared, this can be scary)?

. . . And so much more!