How To Use Brand Archetypes For Brand Personality

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Learn how to use brand archetypes to define a brand’s personality. 👤

So that you can give your or your client’s brand a character that makes it accessible and relatable to audiences who share the same values.

12 Brand Archetypes:

2:40 — #1 Innocent
3:52 — #2 Sage
5:15 — #3 Explorer
6:55 — #4 Outlaw
7:59 — #5 Magician
9:11 — #6 Hero
10:40 — #7 Lover
11:58 — #8 Jester
13:22 — #9 Everyman
15:09 — #10 Caregiver
16:35 — #11 Ruler
18:07 — #12 Creator

Archetypes were a concept introduced by Carl Jung, who believed that they were models of people, behaviors, or personalities.

Brand archetypes help as, a branding experts instill humanity into brands, so that they acquire a character and a human like persona.

They help you define a brand’s personality in such a way that customers can develop a relationship ❤️ with that brand and care about it as if it was a person.

Brands who adapt the Carl Jung's archetypal framework become very successful at branding.

By the end of this video, you’ll understand all 12 brand archetypes, their core desires, drivers and fears.

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