How To Use Brand Archetypes [5 Step Framework]

Learn how to use brand archetypes to develop a brand personality and connect your brand through human characteristics.

#brandingarchetypes #brandstrategy #brandingtips

✅ FREE PRO BRAND STRATEGY BLUEPRINT:
brandmasteracademy.com/brand-strategy-blueprint…

✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free
brandbuildr.ai/

✅ 101 Dynamic Brand Strategy Questions
brandbuildr.ai/101-questions/

The more you explore brand strategy, the more you realise that branding is about the science and psychology of people and not about logos, typography or colours.

In this video, you’ll learn why brand archetypes have become such an important element of brand strategy and how to use them effectively with this 5 step framework.

First, you’ll learn how going beyond demographics and psychographics allow you to identify the personality of your audience and the archetype they’re most aligned to.

Then, you’ll discover how to combine desires, characteristics and your audience’s needs to understand the emotional landscape of your audience.

Finally, you’ll learn how to identify the most appropriate archetype mix for your brand to use as the foundation for your brand personality.

By the end of this video, you’ll have a 5 step framework you’ll be able to take into your brand strategy process, to develop brand personalities that will connect with the audience.

0:00 How To Use Brand Archetypes [5 Step Framework]
1:48 Step #1 - Understand Audience Personality
2:23 Step #2 - Align Them To An Archetype
2:45 Step #3 - Identify Attractive Characteristics
3:13 Step #4 - Know What They Need
3:55 Step #5 - Define Your Brand Archetype Mix

----------------✅ FREE BRAND STRATEGY RESOURCES ✅--------------------

✅ BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
brandmasteracademy.com/brand-master-secrets/?ut…

✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
brandmasteracademy.com/brand-master-workshops/

✅ INSIDE BRAND MASTER SECRETS
brandmasteracademy.com/brand-master-secrets/?ut…


✅ BRAND MASTER ACADEMY
The brand strategist training ground

brandmasteracademy.com/?utm_source=youtube&…



--------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ --------------------



✴️✴️ BRAND MASTER ACADEMY ON SOCIAL

Instagram - instagram.com/stephenhouraghan/
Facebook - facebook.com/pg/brandmasteracademy
Linkedin - linkedin.com/in/stephen-houraghan
Youtube - youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?su…
Twitter - twitter.com/BrandMasterAcad




✴️✴️ JOIN THE FACEBOOK COMMUNITY

facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.



✴️✴️ EXCLUSIVE TIPS & TECHNIQUES

brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques




---------------- 🎧 LISTEN TO THE PODCAST 🎧 --------------------



🎧🎧 LISTEN TO THE BRAND MASTER PODCAST

brandmasteracademy.com/brand-master-podcast/?ut…




----------------🙏 SUPPORT THE CHANNEL 🙏--------------------

AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.



🙏🙏 AMAZON | amzn.to/30JtFmU

🙏🙏 DESIGN CUTS | bit.ly/3cyGPso

🙏🙏 EPIDEMIC SOUND | bit.ly/3cyGPso

🙏🙏 WEBFLOW | webflow.grsm.io/bma

🙏🙏 CONVERTKIT | convertkit.com/?lmref=R3KyAw

🙏🙏 AWEBER | bit.ly/3rWpzDR