HDTutorial
EN

Playback starts YouTube’s embedded player (privacy-enhanced mode).

How To Run A Brand Strategy Workshop Online

7,105 views July 7, 2020 21:11

Watch on YouTube
ChannelArek Dvornechuck

Description from the creator

So you want to become a brand strategist, huh?

Do you want to learn how to run brand strategy workshops? — and do so remotely?

In this video I explain my step-by-step process to running brand strategy workshops online via Zoom.

- Who is this workshop for? 1:00
- What is a brand strategy workshop? 2:52
- How long does it take? 3:22
- How to run remote workshops? 5:09
- Your role as a strategist 5:38

Workshop rules:
- Rule #1: Control the agenda? 6:52
- Rule #2: Be encouraging 7:12
- Rule #3: Write everything down 8:38

In fact, In this video I’m going to show you my 9-Step brand strategy framework and the exact steps that you need to take to build a strategic brand.

9-Step brand strategy framework:
1. Brand purpose 10:12
2. Brand Vision 11:12
3. Brand Values 12:09
4. Target Audience 13:09
5. Market Research 13:52
6. Awareness Goals 14:56
7. Brand Personality 15:56
8. Brand Voice 16:37
9. Brand Tagline 17:40

Each and every branding exercise is the key component of the brand strategy development process.

By the end of this video, you’ll have an overview of key steps to build strategic brands.

Want to dive deeper? Check out the full article below:
👉ebaqdesign.com/blog/brand-strategy

Stay tuned for more content on branding, strategy and design.

👉Subscribe: youtube.com/channel/UCAURgxkN1C5fUS1fPOjz0vg?su…

👉Buy premium guide:
ebaqdesign.com/strategy-guide

Use code "YOUTUBE20" to get 20% OFF.

Level up from being just a designer and become a brand consultant 🤓
Learn how to run brand strategy workshops online — with any company in the world!

About this tutorial

Arek Dvornechuck published this 21:11 video tutorial on July 7, 2020. It has been watched 7,105 times on YouTube.

Duration
21:11
Published
July 7, 2020
Views
7,105
Likes
214

Share

This tutorial in other languages